Panzano and Partners : Advertising and Marketing

What's In A Destination?

For over 35 years, Panzano & Partners has been in the business of helping real estate developers brand destinations that offer unique experiences designed for a mass audience. They're what we call Experiential Destinations and include upscale shopping centers, hotels and resorts, transportation retail centers such as airports and train stations, tourism destinations, stadiums and arenas. Any place where you need to drive masses of consumers to a unique destination in order to enjoy a common experience.

Unique Problems Commonly Shared.

Experiential Destinations are unique for a number of reasons. First they must draw from a much wider audience than most products or services. The consumer for an Experiential Destination can cross geographic, demographic and even economic boundaries. But it's what they have in common that makes them a quantifiable niche: a unique experience. Shopping centers have very different business models than resort hotels, but they share a common need to sell the experience rather than walls, doors and floors.

Staying True To The Niche.

Since its inception, Panzano & Partners has focused on experiential destinations. And while our work has taken us to places like Japan, Morocco, Uruguay, Spain, Norway, Canada and Mexico, branding experiential destinations is all we do. We don't market consumer goods, automobiles, financial services or healthcare.

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